The number of YouTube users in the Netherlands grew to roughly 9.9 million in 2023, up from 9.1 million reported in 2020 and 2021. This makes the video sharing platform one of the most popular social media in the country, surpassed only by WhatsApp.
Online video in the Netherlands
Music videos were the most popular type of content for users in the Netherlands as of the third quarter of 2022, followed by comedy, memes, and viral videos – which made platforms as YouTube and TikTok particularly popular. Approximately 17 percent of Dutch respondents reported watching influencer videos or vlogs. When it came to film and long-length video streaming, Netflix and Disney+ were the most used platforms in the Netherlands as of March 2023, with 70 percent of respondents and 45 percent of respondents reporting to subscribe to the popular SVOD services.
Mobile video in the Netherlands
As of March 2023, smartphones were the most used devices to watch online videos, followed by Smart TVs and laptops. During the COVID-19 pandemic, almost four in 10 internet users in the Netherlands reported engaging with their mobile devices to watch online videos. While this value decreased to interest around 36 percent of Dutch internet users in 2022, mobile video viewership remains higher than before the pandemic in the last measured year. In 2022, Disney+ was the highest-grossing video app in the Netherlands, generating over 10.45 million U.S. dollars from users in-app purchases. TikTok and YouTube followed, with revenues of nine million U.S. dollars and 5.5 million U.S. dollars, respectively. Netflix, which extended its new policy on password sharing to the Netherlands during the last week of May 2023, generated roughly 3.5 million U.S. dollars in app revenues during 2022.
Number of YouTube users in the Netherlands from 2013 to 2023
(in millions)
n 2014 = 15,179; n 2015 = 10,395; n 2016=10,484; n 2017=8,194; n 2018 = 6,783; n 2019 = 7,012; n 2020 = 7,000; n 2021 = 7,021; n 2022 = 7,057; n 2023 = 7,021
Age group
15 years and older
Method of interview
Online survey
Supplementary notes
The figures have been taken from several publications. Figures for years 2013 to 2021 were previously published by the source.
The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." The sample is a representative reflection of the Dutch population of 15 years and older.
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Newcom. (January 28, 2023). Number of YouTube users in the Netherlands from 2013 to 2023 (in millions) [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/880820/number-of-youtube-users-in-the-netherlands/
Newcom. "Number of YouTube users in the Netherlands from 2013 to 2023 (in millions)." Chart. January 28, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/880820/number-of-youtube-users-in-the-netherlands/
Newcom. (2023). Number of YouTube users in the Netherlands from 2013 to 2023 (in millions). Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/880820/number-of-youtube-users-in-the-netherlands/
Newcom. "Number of Youtube Users in The Netherlands from 2013 to 2023 (in Millions)." Statista, Statista Inc., 28 Jan 2023, https://www.statista.com/statistics/880820/number-of-youtube-users-in-the-netherlands/
Newcom, Number of YouTube users in the Netherlands from 2013 to 2023 (in millions) Statista, https://www.statista.com/statistics/880820/number-of-youtube-users-in-the-netherlands/ (last visited December 27, 2024)
Number of YouTube users in the Netherlands from 2013 to 2023 (in millions) [Graph], Newcom, January 28, 2023. [Online]. Available: https://www.statista.com/statistics/880820/number-of-youtube-users-in-the-netherlands/